GeniePoint hikes electric car charging prices by 54%

The company's chargers are now twice as expensive than petrol and diesel, with the company blaming the end of the Energy Bill Relief Scheme

The cost of charging an electric car at a charge point owned by GeniePoint rose by up to 54% as of 11:00am today (14 April).

UPDATE: Since we first published this story, GeniePoint has announced a reduction to its prices. From 15 May, on-peak rates (08:00 to 19:59) will be 79p per kWh, off-peak rates (20:00-07:59) will be 75p per kWh. This is a noticeable reduction compared to the rates that took effect in mid-April, but still a 32% increase for its 'off-peak' rate compared to its pre-mid-April price. See updated table below.

GeniePoint is the fourth-largest provider of rapid charge points in the UK, with 8.5% of all rapid chargers are owned by the company according to statistics published by Zap Map.

Rapid (or ultra-rapid) chargers are the fastest and most expensive way for electric vehicle (EV) owners to charge their cars.  


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GeniePoint price rise in detail

GeniePoint uses its 'GenieFlex' tariff across all its own chargers, which has both peak and off-peak rates. So those starting a charge between 8:00am and 19:59pm will pay 98p per kWh from today, an increase from 75p per kWh.

The new rates make it up to seven times more expensive than charging at home, or over twice as expensive per mile compared to the same sized petrol or diesel car (fuel costs only, ignores car tax and maintenance).  

GeniePoint says the rise follows the Energy Bill Relief Scheme (EBRS) coming to an end on 31 March, and the cost of electricity therefore significantly increasing.


PeakOff-peak
Charging session start time08:00 to 19:5920:00 to 07:59
Previous GeniePoint price75p per kWh57p per kWh
New GeniePoint price (from 11:00 on 14 April)98p per kWh88p per kWh
Price changeIncrease of 23p per kWh (or 31%)Increase of 31p per kWh (or 54%)
MAY UPDATE: New GeniePoint price from 15 May79p per kWh75p per kWh
Price change compared to pre-April 14 priceIncrease of 4p per kWh (or 5%)Increase of 18p per kWh (32%)​​​​

What the new rates mean for EV drivers

Naturally the cost of charging an electric car is going to significantly increase if you use GeniePoint chargers.

Looking at class-average fuel efficiency from independent Which? tests, we've worked out the average price per mile for different classes of car for the various rates you can pay as an EV owner so you can see how GeniePoint's new rates compare.

We've also included the petrol and diesel equivalent price per mile comparison:


Where you payCost per kWh/cost per litreSmall car (per mile)Medium car (per mile)Mid/large SUV (per mile)
New Geniepoint ratesGeniepoint peak rate (until 15 May)98p per kWh29.5p31.6p 35.8p
Geniepoint off-peak rate (until 15 May)88p per kWh26.5p28.4p 32.1p
Public chargingPublic rapid charging79p per kWh23.8p25.5p 28.8p 
Public rapid charging65p per kWh19.5p21p23.7p
Public fast charging50p per kWh15p16.1p18.3p 
Home chargingAt home - on peak/cheaper public chargers44p per kWh13.2p14.2p16.1p
At home - standard rate33.2p per kWh10p 10.7p12.1p

n/a = not enough diesel-powered small cars to create an average.
Petrol and diesel fuel costs from RAC Fuel Watch, all fuel efficiency figures from Which? tests.

Looking at the figures above, you can see that:

  • Compared to those fueling petrol and diesel cars: GeniePoint's peak rate is twice as expensive (100-138% actual) per mile, or 78% to 114% more during off-peak hours.
  • Compared to those charging at home on a domestic off-peak tariff: GeniePoint's peak rate is up to seven times more expensive or up to six times more expensive during GeniePoint's off-peak hours.
  • Compared to those charging at home on a standard tariff: GeniePoint's peak rate is three times more expensive during peak hours, or approximately 2.6 times more costly during off-peak hours.

This is particularly significant for those who cannot access the cheaper charging rates by charging at home, and those who travel long distances and therefore more reliant on rapid chargers, such as the ones GeniePoint provides (GeniePoint also has a small number of non-rapid chargers).

Plus, as one of the few networks using peak and off-peak rates, this price hike adds more cost detriment to the potential confusion surrounding peak and off-peak tariffs on public charging networks. There is currently no consistency across networks as to which hours are peak or off-peak.

GeniePoint is also one of the networks that uses fees to dissuade consumers from overstaying at chargers. Consumers are currently charged £10 after 90 minutes, and another £10 every 90 minutes. 

We have contacted GeniePoint for a response.

Will other charging networks raise their prices?

GeniePoint is the first major network to raise their rates this month that we are aware of, but they might not be the last.

We will continue to monitor rates from other networks.


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