Best TV deals 2023

Hoping to find the best TV deals? You've come to the right place as we reveal the top deals each and every month. All of the TVs we've listed here are not only genuinely good deals, but they also did well in our tests.

We checked prices from major retailers, such as AO, Argos, Currys and Richer Sounds, as well as smaller retailers you might not normally consider. The models we list here, from the likes of LG, Samsung and Sony, all score well in our independent lab tests, so you can be confident you're not buying a dud. 

Always check our reviews to make sure a model is right for you. As well as being able to read the results of our independent lab tests, our TV reviews also reveal which brands are the most (and least) reliable.

Check our best TVs of 2023 to see which models we rate highest.

Best TV deals for 2023

Our pick: LG 43UQ91006LA (typical price – £479)

• 43-inch 4K TV
• LCD display
• HDR10, HLG and HDR10 Pro HDR formats supported

We like: Good remote

We don't like: Some variable colours

With an excellent remote control and voice assistants, this TV is easy to set up and use – however, it doesn’t offer much for gamers. Additionally, LG’s smart interface could do with a rethink. As things stand, it’s a bit annoying.

43-inch TVs are some of the most popular in the UK, as our smaller living rooms aren't always big enough to accommodate a 55 or 65-inch one. The 43UQ91006LA has fluctuated recently as it's almost ready to go off sale. We can't see it getting much cheaper than this, though.

But what are the picture and sound quality like?

Read our full LG 43UQ91006LA review to get all the answers.

Best TVs deals: 42 to 50-inch

Samsung UE50TU7020KXXU (typical price – £399)

• 50-inch 4K TV
• LCD display
• HDR10, HLG, HDR10+ formats supported

We like: Well-designed menus

We don't like: Tired remote 

This 50-inch 4K set comes from Samsung’s cheapest range. However, it still supports HDR10+, one of the advanced formats. It can adjust contrast on a scene-by-scene basis to stop HDR footage looking too dark or bright. There’s a Freeview tuner for watching SD (standard definition) and HD (high definition) channels, so you’ll need an aerial to tune in – a satellite dish won’t work.

But what are the picture and sound quality like? And is it easy to set up and use?

Read our full review of the Samsung UE50TU7020KXXU to see what our experts thought.

It's currently on sale in Very for £369, but compare this with the price at other retailers below.

Samsung QE50QN90BATXXU (typical price – £949)

• 50-inch 4K TV
• QLED display
• Supports HDR10, HLG HDR and HDR10+ formats

We like:  Well-designed menus are easy to navigate 

We don't like: Contrast lacking intensity at lower resolutions

This 50-inch 4K set has both Freeview and Freesat receivers, so it can be used with an aerial or satellite dish. It also has some good features for gamers and built-in voice assistants. But what are the picture and sound quality like?

See our SamsungQE50QN90BATXXU review to make sure it meets your needs.

Typically, you'd expect to pay around £949 for this TV, but it's currently on sale at Hughes for £879. Check out the prices for other retailers below.

We rounded up our pick of the best deals in the sales on tech and home appliances.

Best TV deals: 55 to 60-inch

Samsung UE55AU7100KXXU (typical price – £550)

• 55-inch 4K TV
• LCD display
• Supports HDR10, HLG HDR and HDR10+ formats

We like: Easy to use

We don't like: Sound can be thin

This 55-inch 4K set has both Freeview and Freesat receivers, so it can be used with an aerial or satellite dish. It lacks more advanced features, such as a PVR and built-in voice control, but the audio and image quality are both impressive.

Before the sales, you'd expect to pay around £550 for this telly. Check our Samsung UE55AU7100KXXU review to see if it's the right TV for you.

LG 55QNED816QA (typical price – £799)

• 55-inch, 4K TV
• QNED display – Quantum Dot NanoCell Plus LCD 
• Supports HDR10, HDR10+ and HLG HDR formats

We like: Great gaming features

We don't like: Ad-riddled smart menus

This mid-range 55-inch 4K TV makes use of LG's QNED technology, which lights an LCD screen with mini LEDs. It's speedy to navigate through menus, although the smart features are weighed down and cluttered by ads. The remote is intuitive to use, and it has a decent range of gamer-centric features, such as built-in cloud gaming services and support for AMD FreeSync Premium. 

This TV released at £1,149, but before these sales you could find it for around £799. 

You can pick it up now for less than £700, but first check out our LG 55QNED816QA review to see if it's the right TV for you.

Before you buy, check whether it's a decent model with our expert TV reviews 

Best TV deals: 65-inch 

Samsung QE65S95B (typical price – £2,299)

• 65-inch 4K TV
• QDOLED display
• Supports HDR10 and HLG HDR formats

We like: Plenty of detail at every resolution 

We don't like: Too many ads in the smart menu

Samsung’s first QDOLED is an excellent TV. Its display and sounds quality are superb and it was already a very reasonable QDOLED option at its original price.

Check our Samsung QE65S95B review to find out how it did in our test lab.  

Want to save even more money on a TV?

If you're not worried about the very latest in TV technology, you can still pick up an excellent set at the cheaper end of the market. See our expert pick of the best cheap TVs – including models for less than £500. 

You can make even more of your money if you're prepared to buy a second-hand or refurbished set. Find out more in our guide to buying a second-hand or refurbished TV.

How to get the best deals on specific TV brands

The big retailers – Amazon, AO, Argos, Currys, John Lewis and Richer Sounds – tend to offer better deals than buying directly from the manufacturer. 

Some retailers have dedicated deals pages where you can find their latest deals on TVs and other electricals. Click on the following links to go straight there:

• Currys
• John Lewis

But a low price on a bad TV isn't really a deal at all. Read our TV reviews before you buy, to make sure you don't pick up a 'bargain' that turns out to be anything but.

LG TV deals

Deals on LG TVs are plentiful and it has one of the biggest ranges of any brand. John Lewis and Richer Sounds offer five and six-year warranties on their TVs, so they're good places to start. Currys only offers a five-year warranty on some of its TVs. 

Read our LG TV reviews

Panasonic TV deals

Panasonic has one of the smallest ranges, so you won't have as much choice if you're after a Panasonic TV. 

As with LG, you should start your search with the big retailers that offer the longest warranties (Currys, John Lewis and Richer Sounds). If you're looking at Currys, though, be aware that only some TVs have a five-year warranty. 

Read our Panasonic TV reviews

Samsung TV deals

You can buy a Samsung TV directly from the company's website, but this is often the most expensive approach. You'll find better deals online from the major retailers. 

Read our Samsung TV reviews

Sony TV deals

Sony's TVs are often more expensive than its rivals, although costs have started to come down in recent years. You'll still need to search to get a great deal, though. 

Sony sells TVs through its own Sony Centres online, often with discounts and a five-year warranty on some models, so it's worth checking. 

Read our Sony TV reviews.

Head to our guide on the best TVs under £500 and £1,000 to see our favourite picks

Which TV features are worth paying for?

4K resolution 

4K TVs cost as little as £350 – you could pay even less for a store-brand model. With four times the number of pixels as Full HD, a 4K screen is more detailed, so it's worth spending that little bit extra. Full HD content looks better on a 4K screen, but 4K content – increasingly common on pay TV and streaming services – makes full use of the technology.

HDR 

Most 4K TVs come with high dynamic range (HDR). This gives brighter whites, darker blacks and a wider gamut of colours, but you need HDR content to see the benefits. 

There are four main formats: two basic and two advanced. HDR10 and HLG are available on just about every 4K TV, but Dolby Vision and HDR10+ are usually only on pricier sets. 

These advanced formats aren't essential, though. We've tested TVs that don't use them well at all. In fact, some TVs that use the basic formats have a brilliant HDR picture, so don't feel you have to buy a TV with HDR10+ or Dolby Vision.

OLED displays 

Organic LEDs, or OLEDs, are found on some high-end TVs – they produce dazzling pictures with smooth motion, deep blacks and vibrant colours. 

We’ve been impressed by their picture quality in the lab, but that’s not to say you should discount the traditional LED-backlit TV. Some OLEDs are the best of the best, but you can get an excellent TV that isn't an OLED. Find out more about OLED TVs.

QLED displays 

QLED is the name for Samsung’s OLED-rivalling quantum-dot TVs that we’ve seen in the past few years, where light hits a layer of quantum dots to produce bright, vibrant colours. 

More and more of Samsung's range is made up of these TVs. Our tests have discovered there are some excellent QLEDs, but it's not a guarantee of quality.

Which TV brands should you buy? 

Four brands dominate the TV market: LG, Samsung, Sony and Panasonic. But some lesser-known TVs manufacturers – the likes of Bush, Celcus and JVC – might catch your eye with prices that are difficult to refuse. Is it ever worth punting for one of these smaller brands?

Well, the numbers speak for themselves. Between January 2014 and January 2023, we reviewed more than 1,000 TVs from Samsung, LG, Sony and Panasonic, and more than 200 were Best Buys.

We’ve tested more than 200 TVs from other brands, but these models rarely do well and there's a much higher portion of Don't Buys among them. There is the occasional touch of class from these brands and we have found a handful of Best Buys, but the bigger brands are where you'll see most of the quality.

See all our: Samsung TV reviews | LG TV reviews | Panasonic TV reviews | Sony TV reviews

Where's the best place to buy a TV?

It's worth shopping around to find the retailer with the best price. Then, once you know the very lowest it's being sold for, you can decide whether it's worth paying a little bit more for the same TV from a tried and trusted retailer.

That said, don't be afraid to take the plunge on a retailer you haven't heard of before. Some independent stores can offer great deals, both online and on the high street. 

For instance, if you've chosen a slightly older TV, some independent retailers may have an ex-demo model going cheap. But do your research beforehand, especially when buying online. Search for other customers who have bought products from that website and shared their experiences. You'll find reviews of retailer websites on Trustpilot.

Many major retailers also run price-match schemes. 

• AO boldly claims to price match every product against any retailer.
• Currys promises to beat the price you'd pay at AO, Argos, Asda, John Lewis and Tesco. 
• Richer Sounds will drop its prices to a fraction below what's offered elsewhere, as long as a product is new and boxed, in stock and offered with a similar guarantee. 

Look out for warranties, too. Richer Sounds offers six years on its TVs, John Lewis offers five and Currys also offers five years, but only on selected models.

Seen another TV at a great price? Be sure to check our extensive, expert TV reviews to make sure you're saving money on a great set