When you click on a retailer link, we may earn affiliate commission, which helps fund our not-for-profit mission. This tracks your activity using third party cookies. By clicking a link you are consenting to this.

Updated: 11 May 2023

Best and worst package holiday providers in 2023

The UK's biggest, best and worst package holiday companies, as rated by thousands of their customers

Which?Editorial team

The UK's biggest package holiday company is also the best, according to almost 8,000 travellers asked to rate their beach/resort holidays in our survey.

Jet2holidays now takes nearly six million people on holiday every year – even more than long-established holiday giant Tui. Despite this rapid expansion, and the fact that its holidays are relatively cheap (just £104pp/day on average), it achieved the top customer score, alongside pricier rival, Kuoni.

Customer service proved the difference between the top performers and those further down the rankings, with holidaymakers repeatedly praising Jet2holidays' personal touch, reliability and consistently high levels of service. And similar praise was heaped on Kuoni – 'nothing was too much trouble', said one customer. Both providers have been at or near the top of our survey for years, proving a commitment to excellent service.

As holiday prices soar, you might be tempted by bargain-basement prices, but be careful: eDreams, the cheapest provider in our table also scored lowest. It's a holiday company we repeatedly hear complaints about, and customers didn't feel that the holidays lived up to the way they were sold on the website; it was the only firm to get two stars for 'description matching reality'.

Fortunately, there are plenty of options that don't cost the earth. You can compare customer scores and prices in the table below and, for extra peace of mind, all the companies awarded Which? Recommended Provider (WRP) status guarantee that they will not apply surcharges in 2023 – so the price won't go up after you book.

For more independent travel advice and recommendations, subscribe to Which? Travel

Best and worst beach/resort holiday companies


RECOMMENDED PROVIDER Jet2Holidays	84%	Read full Jet2Holidays review	£104	n/a
RECOMMENDED PROVIDER Kuoni	84%	Read full Kuoni review	£153	£214
RECOMMENDED PROVIDER Trailfinders	82%	Read full Trailfinders review	£135	£217
RECOMMENDED PROVIDER Inghams	81%	Read full Inghams review	£150	n/a
RECOMMENDED PROVIDER Hays Travel	80%	Read full Hays Travel review	£98	£150
Virgin Holidays	80%	Read full Virgin Holidays review	£116	£157
Barrhead Travel	79%	Read full Barrhead Travel review	£102	n/a

Using the table Star ratings are based on one to five stars. The more stars the better. Sample sizes are in brackets next to each holiday company. n/a indicates we did not receive enough responses to report on a company in that category. Average price Based on the median price per day of holidays taken by survey respondents, within this category, with the company named. Short-haul destinations are defined as anywhere less than a five-hour flight from London. Customer score Based on a combination of overall satisfaction and how likely people are to recommend the company

Jet2holidays – 84%

Jet2holidays has gone from strength to strength, and despite growing to become one of the UK’s biggest package tour operators, it has managed to maintain the personal touch. It specialises in beach and resort holidays along the Med, although it does do city breaks and villa holidays too.

Customers said Jet2 provided exactly what they wanted from a beach or poolside holiday, alongside exceptional customer service.

Which? verdict The joint best beach/resort holiday provider in our survey, with five-star customer service at a very reasonable price.

Read the full Jet2holidays review

Kuoni – 84%

Kuoni specialises in luxury travel to resorts in exotic destinations, and you told us its high-end holidays are worth every penny.

Customers were impressed with Kuoni’s five-star customer service, accommodation and facilities.

Which? verdict: Joint top with Jet2holidays as the best beach/resort holiday provider, Kuoni is a top choice for a premium long-haul getaway.

Read the full Kuoni review

Sunhat and flipflops at side of swimming pool

Trailfinders – 82%

Trailfinders is consistently one of the UK’s top tour operators and it specialises in adding tailor-made touches to your holiday.

Trailfinders scored well across the board and customers appreciated how well-organised their holiday was, and how well the online description matched the reality.

Which? verdict: If you’re looking for a far-flung or tailor-made beach break, Trailfinders offers five-star customer service.

Read the full Trailfinders review

Inghams – 81%

Inghams specialises in lake and mountain holidays.

Customers praised its fantastic organisation and holiday representatives who were both helpful and knowledgeable.

Which? verdict: A very good choice for holidays in scenic locations.

Read the full Inghams review

Aerial View of Luxury Resort in Maldives, Ayada Island

Hays Travel – 80%

Hays Travel is an independent British travel agent and tour operator with more than 450 branches around the UK.

Hays Travel received a raft of five-star ratings and was commended for the time and effort taken by its advisors in finding the ideal holiday for their clients.

Which? verdict: It’s not easy to provide great customer service for holidays costing under £100 a day on average, but Hays Travel does it.

Read the full Hays Travel review

How we researched holiday companies

In August 2022, we asked 8,361 Which? Connect panel members and the public to complete an online survey about their experiences of booking and going on holiday in the past two years. We only reported on companies when we received at least 30 responses.

You can have your say on what we research and help us achieve change by joining Which? Connect